Ricoh Asia Pacific opens customer experience centre in Thailand

SINGAPORE, 7 December 2016 – Ricoh Asia Pacific Pte Ltd has opened its Customer Experience Centre in Rayong, Thailand. Customers will experience a series of Ricoh Production Print Solutions range from toner and inkjet technologies in cut sheet, continuous feed, wide format systems and end-to-end workflow.

(From Left) Mr. Jackie Tan, Head of Customer Experience Center of Ricoh Asia Pacific. Mr. Julian JL Fryett, President of Ricoh Thailand. Mr. Kazuhisa Goto, Managing Director of Ricoh Asia Pacific. Mr. Kenji Tasaki, General Manager of Production Printing of Ricoh Asia Pacific.

Ricoh has completed to establish Customer Experience Centre globally in four regions, United Kingdom in Europe, United State in America, Japan and Thailand in Asia.

The Customer Experience Centre demonstrates Ricoh’s leadership and commitment to the production print markets and showcases its manufacturing excellence across a variety of disciplines. It is a knowledge centre that will help to ensure that Ricoh remains ahead of continually changing market challenges and needs, enabling emerging opportunities to be optimized for clients and for the company.

The centre brings together Ricoh’s breadth of knowledge and experience in production printing and lean manufacturing in one single location, as well as an impressive portfolio of products, solutions and services, including its newest additions. Print professionals are now able to assess and test:

• The Ricoh Pro™ VC60000 continuous feed production inkjet platform designed to produce direct mail, books and marketing materials using Ricoh’s own inkjet heads and unique multi drop on demand ink jetting technology for first class quality on a range of substrates;
• The Ricoh Pro™ C9100 series of durable colour cut sheet high volume digital presses suited for larger commercial printers seeking to start up or expand their hybrid digital and offset workflow;
• The Ricoh Pro™ C7100X series of digital colour cut sheet presses, equipped with a fifth colour station allowing applications with clear gloss or white or Neon Yellow, offering print services providers significant additional revenue opportunities; and
• The Ricoh Pro™ L4160 series of digital colour wide format 7 colours presses, equipped with eco friendly durable Latex inks allowing applications from retail signage, backlit signs to speciality and industrial applications and more.

The new facility also features recent software releases such as TotalFlow Supervisor mobile app to provide print service provider with an up-to the minute status report on their digital presses, no matter the make or model. This app allows user to monitor all the digital presses using a dashboard that displays the printer device status including ink, toner and paper levels that ensure user is ready to replenish them in good time. The dashboard will also display job status such as in process or complete, and will convey any alerts that the printer broadcasts such as error messages.

“This end-to-end print production centre of excellence is designed to bring together and make available Ricoh’s wealth of expertise and experience in production printing and manufacturing,” said Jackie Tan, Head of Customer Experience Centre, Ricoh Asia Pacific. “This will not only help existing clients to evaluate new applications and substrates, but it also shows them the breadth of offerings from Ricoh that can help them to improve both productivity and profitability.”

Kenji Tasaki, General Manager of Production Printing Business Group, Ricoh Asia Pacific, expands: “The Customer Experience Centre allows customers to experience end-to-end production printing process from Pre-press to Press to Post-press, in order to better understand the issues being experienced by professional printers. We can only learn this by doing actual print jobs in the real environment and at the same time evaluating our print engines performance.”

The Customer Experience Centre at Rayong is the place for Asian clients to explore, test and confirm the optimum solutions mixes for their businesses, while also providing an important venue for testing of a variety of new offerings and applications that can provide competitive differentiation in a dynamic market.

Jackie added, “We want all our customers from different market segments to benefit from their investment in Ricoh leading edge technologies to achieve their full business potential.”